We Help Businesses
Unleash Their
Aesthetic Advantage.

We Help Businesses
unleash their
Aesthetic Advantage.

The Best Brands Are Built On... Emotions Values Purpose Ideas Relationships Experiences Memories Delight Desire

Scientists are proving what artists have long known; aesthetics matters. It matters now more than ever.

With ever cheaper and easier access to goods and services, people don’t need more stuff. What they need is to feel more alive.

Businesses have the power to meet this need – lift the human spirit and instill purpose in their lives through aesthetic brands and experiences.

At Aesthetic Intelligence Labs we show business people how to elevate their brands, create more compelling and memorable experiences, forge deeper customer relationships, and build lasting value.

Strategic Advisory

Training & Development

Founded by the Pioneer in the Business of Aesthetics

Pauline Brown is a global authority on premium branding. She draws from 30+ years of experience building and leading the world’s most influential brands.

She applies her learnings to helping clients unlock aesthetic value and secure a sustainable advantage.

Former Chairman of LVMH North America and Senior Executive at Estee Lauder, Carlyle and Bain.
Marketing Professor at Columbia Business School
Author of Aesthetic Intelligence (Harper Collins)

How We Help

Our Clients:

We have developed a unique and proprietary approach to solving a broad range of business challenges through aesthetic strategies:

Restoring a fashion brand’s desirability after mass dilution

A formerly popular upscale clothing brand was facing the

Transitioning from a sales & product-driven company to an aspirational lifestyle brand

An iconic footwear brand sought to expand its reach

Delivering world-class luxury hospitality experiences to a new generation of travelers

One of the leading luxury hospitality chains sought our

Enhance digital experiences through human-centric design

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“The key attribute companies need to survive and thrive.”

WWD. Women’s Wear Daily

"To future CEOs who want to succeed in business, Pauline Brown offers some words of wisdom."

Carmen Nobel, Forbes. FORBES

“All organizations need to hire and train people to think this way.”

A. Beard, Harvard Business Review

“An awesome, educational and inspirational session”

A. Machesney, Marketing Manager, FORD MOTOR COMPANY

“Everyone was in awe. Everything you shared lives on."

C. Gardner Diarra, CMO, UGG

"It allows participants to think differently and begin to ask the right questions.”

N. Handsher, Learning & Development, GAP

“It helps founders and executives develop a strong voice.”

D. Karan, founder of DONNA KARAN

“The most crucial pathway for building successful brands and exceeding customer expectations."

H. Humler, Former President, THE RITZ-CARLTON

“Our leadership team found your insights and advice to be invaluable.”

D.Psillakis, CEO, MERCEDES-BENZ USA

“Aesthetic Intelligence shows how to create long-term sustainable advantage.”

J. Mackey, Co-Founder & Former CEO, WHOLE FOODS MARKET

“It brought our most authentic self to work and deepened connections with our clients.”

M. Bernstein, CEO, BLUEMERCURY

Insights

Stories that demonstrate that aesthetics isn’t a luxury but an imperative for spurring desirability in today’s business landscape.

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Unlock Your

MAY 6-8, 2024
SINTRA, PORTUGAL

Aesthetic Advantage

MAY 6-8, 2024
SINTRA PORTUGAL

A transformative business retreat for 30 female founders

Learn how to elevate your brand and develop your leadership style.

Learn more about

The Business of Aesthetics

Subscribe to Aesthetic Aha’s!, our look at the critical issues facing global business

We Help BusinessesUnleash Their Aesthetic Advantage.

We Help Businessesunleash their Aesthetic Advantage.